In sales, timing is often the difference between a polite decline and a booked meeting. The problem is that most sales teams operate without reliable signals indicating when a prospect is actively thinking about their category, solution, or brand. Traditional intent tools detect anonymous interest patterns, but they rarely show exactly when an individual or group is deeply engaged.
MARC’s real-time engagement alerts solve this challenge by providing immediate visibility into when a brochure is being watched or re-watched. These alerts give reps a short, powerful window where outreach is not only welcomed—it’s expected. When timed correctly, it can fundamentally change sales velocity.
Buyers rarely move linearly through a funnel. Interest spikes in short bursts—after internal meetings, strategic reviews, new projects, or when a pain point becomes urgent. Most of these moments are invisible to sales teams.
Real-time MARC engagement reveals them instantly.
Across thousands of MARC campaigns, a consistent pattern emerges: the first engagement with a brochure tends to occur at a moment when the buyer is mentally available. But the most important moments are the replays.
Replays often occur:
These are the moments when sales outreach is most successful.
When a rep receives an alert—“Your brochure is being viewed now”—they know the buyer is actively thinking about the solution. A quick call or message in that moment lands with far greater relevance.
When outreach happens at the peak of engagement, buyers are more open, more prepared, and more willing to discuss next steps.
Teams using real-time alerts often report dramatic increases in meeting acceptance because outreach aligns with real buyer behavior.
If an alert shows multi-viewer engagement, reps immediately know the conversation has expanded internally.
Indicates active evaluation.
Suggests buying committee alignment.
Often signals executive interest.
Indicates renewed internal momentum—ideal for re-engagement.
MARC’s real-time alerts help sales teams turn engagement spikes into booked meetings.