---
title: Analytics | Knowledge Base
description: Understand what MARCs track, how data is collected, and how to use the dashboard. Learn engagement metrics, reports, and how to measure campaign performance.
---

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1. [Knowledge Base](https://crm.marcmedia.io/knowledge)
2. [Analytics](https://crm.marcmedia.io/knowledge/analytics)

# Analytics

 Understand what MARCs track, how data is collected, and how to use the dashboard. Learn engagement metrics, reports, and how to measure campaign performance.

## Dashboard Access & Reporting

- [How do I reassign a returned MARC to a new recipient?](https://crm.marcmedia.io/knowledge/returned-marc-reassign-recipient)
- [How to link Marc IDs to recipients (Roster Setup Guide)](https://crm.marcmedia.io/knowledge/analytics-setup-marc-id-tracking-qr-sticker)
- [Why isn't my test opening appearing on the dashboard?](https://crm.marcmedia.io/knowledge/engagement-issue-analytics-delay)
- [Can all reporting data be viewed under one dashboard?](https://crm.marcmedia.io/knowledge/consolidated-dashboard)
- [How do I access the dashboard, and how quickly is engagement data updated?](https://crm.marcmedia.io/knowledge/dashboard-access)

## Engagement Tracking & IoT Behavior

- [How does the IoT technology work in low-signal areas?](https://crm.marcmedia.io/knowledge/low-signal-iot)
- [How does the IoT module track engagement? Does it record button presses?](https://crm.marcmedia.io/knowledge/iot-tracking)

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- [Analytics](https://crm.marcmedia.io/knowledge/analytics#main-content)

    - [Dashboard Access & Reporting](https://crm.marcmedia.io/knowledge/analytics#dashboard-access-reporting)
    - [Engagement Tracking & IoT Behavior](https://crm.marcmedia.io/knowledge/analytics#engagement-tracking-iot-behavior)
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