5 Marketing Metrics You’re Missing Without Video Brochure Analytics

Digital marketing teams rely on a sea of metrics-CTR, scroll depth, time on page, CAC, and more. But direct mail has historically contributed nothing to the analytics stack, leaving a critical gap in attribution and optimization. Without MARC's analytics, marketers miss out on metrics that directly reveal buying intent.

Here are the five most important engagement metrics that only MARC can deliver-and why they matter for pipeline and revenue performance.

Metric 1: View Duration

Time spent is the most valuable indicator of interest. MARC tracks view duration down to the second, showing exactly how long prospects watched-and whether they stayed for the full message.

Across campaigns, brochures average 60-75 seconds of confirmed attention-a level of engagement digital channels struggle to reach.

Metric 2: Replay Frequency

Replays indicate deeper evaluation. A replay of pricing, ROI, or product demos often reflects readiness for a conversation.

MARC captures:

• How many replays occurred
• When they occurred
• Which content triggered them

This helps sales teams tailor follow-up around the buyer's specific questions.

Metric 3: Multi-Day Engagement

When a prospect engages with a MARC on multiple days, it signals ongoing evaluation-often involving additional stakeholders.

Multi-day engagement correlates with:

• Higher conversion to meetings
• Faster movement toward opportunity
• Stronger buying intent

Metric 4: Multi-Viewer Behavior

MARC detects when multiple people view the same brochure-revealing that a buying committee or household is engaging together.

For B2B teams, this visibility is invaluable, providing proof that the message is circulating beyond the initial contact.

Metric 5: High-Intent Threshold Signals

MARC automatically flags when prospects cross predefined engagement thresholds-for example:

• 60 seconds viewed
• 2+ replays
• 3+ engagements

These signals become triggers for sales outreach, lead scoring, and automation workflows.