In most marketing programs, engagement is treated as a binary metric: someone is either interested o...
Content Hub
Discover how measurable direct mail is transforming modern marketing. MARC’s content hub delivers data-driven insights, attribution strategies, and engagement analytics that help marketers prove ROI and outperform traditional channels. Explore guides, benchmarks, and real-world frameworks built from thousands of measurable video brochure interactions.
Most marketing tactics operate linearly. You spend, you execute, you get a result, and then you star...
Marketers love dashboards—but only when the data inside them is actionable. One of the biggest advan...
Direct mail has always been judged by blunt end results: responses, redemptions, calls, or form fill...