Digital marketing teams rely on a sea of metrics-CTR, scroll depth, time on page, CAC, and more. But direct mail has historically contributed nothing to the analytics stack, leaving a critical gap in attribution and optimization. Without MARC's analytics, marketers miss out on metrics that directly reveal buying intent.
Here are the five most important engagement metrics that only MARC can deliver-and why they matter for pipeline and revenue performance.
Time spent is the most valuable indicator of interest. MARC tracks view duration down to the second, showing exactly how long prospects watched-and whether they stayed for the full message.
Across campaigns, brochures average 60-75 seconds of confirmed attention-a level of engagement digital channels struggle to reach.
Replays indicate deeper evaluation. A replay of pricing, ROI, or product demos often reflects readiness for a conversation.
MARC captures:
This helps sales teams tailor follow-up around the buyer's specific questions.
When a prospect engages with a MARC on multiple days, it signals ongoing evaluation-often involving additional stakeholders.
Multi-day engagement correlates with:
MARC detects when multiple people view the same brochure-revealing that a buying committee or household is engaging together.
For B2B teams, this visibility is invaluable, providing proof that the message is circulating beyond the initial contact.
MARC automatically flags when prospects cross predefined engagement thresholds-for example:
These signals become triggers for sales outreach, lead scoring, and automation workflows.
Request a walkthrough of MARC analytics and see how these metrics influence revenue.