Digital Marketing: An Imperfect Channel with a Perfect Fix

Digital marketing reshaped the industry by bringing targeting and measurement to channels that used to rely on broad estimates. Over decades, it evolved from banner ads and email to sophisticated social, search, and connected TV campaigns. But along the way, digital also picked up some serious flaws that marketers still struggle with today.

Where digital falls short

Audiences are saturated with online ads on every device and platform, which erodes attention and drives ad fatigue. Even when impressions are served, it’s not always clear whether people were actually watching or listening. At the same time, the industry wrestles with ad fraud and ongoing data privacy concerns, making it harder to fully trust every metric.

Print quietly keeps performing

Despite the hype around digital, print continues to deliver high recall and strong response rates. People remember and act on print ads at higher rates than many digital formats, because printed pieces are tangible and harder to ignore. The problem is that traditional print has offered almost no attribution or behavioral feedback.

Marc connects print to real data

Marc connected video brochures were created to solve that measurement gap. By combining the sensory impact of print with embedded video and IoT connectivity, Marc gives marketers detailed analytics on how audiences interact with each piece—open rates, impressions, engagement, and more.

Smarter decisions, better campaigns

With real-time data from Marc campaigns, brands can understand which messages and audiences are performing best, then refine creative, targeting, and follow-up strategies. Print is no longer a black box in the media plan; it becomes a transparent, optimizable channel that works alongside digital and TV.

When every channel is accountable

Digital may have introduced the industry to attribution, but connected print ensures it doesn’t own that advantage indefinitely. Marc gives marketers a way to enjoy digital-style insight without giving up the physical presence and memorability that print has always delivered.