The Future of Print Marketing is Finally Here

In a world obsessed with clicks, likes, and impressions, it’s easy to assume that print has been left behind. Most marketing energy goes into digital platforms that can be measured in dashboards. Yet print still has something digital doesn’t: it shows up in people’s hands, not just on their screens.

Meet Marc: where print meets data

Marc connected video brochures take the familiar strengths of print and fuse them with IoT-powered analytics. Instead of hoping someone opened a brochure, marketers can now see exactly how recipients interacted: when it was opened, how many times it was viewed, how long they watched, and more.

Insight tracking that rivals digital

Each Marc campaign generates first-party behavioral data—including location, open counts, view counts, watch duration, and even re-engagement. Those insights arrive in real time, allowing sales and marketing teams to prioritize follow-ups and adjust strategies while campaigns are still in market.

A 3-in-1 marketing experience

Marc combines three powerful elements in one piece:

• Print for physical presence and memorability.
• Video to tell richer, more persuasive stories.
• Digital-style analytics delivered through IoT connectivity.

Together, they create a channel that’s hard to ignore and easy to measure.

Direct mail that actually gets opened

A striking brochure addressed to an individual stands out compared with another generic email. When recipients discover there’s video inside—and that the piece feels special—they’re far more likely to open it and engage deeply with the message.

The future of print is connected

With Marc, print marketing is no longer a static, untrackable line item in the budget. It’s a connected, data-rich component of an omnichannel strategy that can compete with—and complement—digital campaigns. For marketers who want both tangible impact and actionable insight, the future of print has already arrived.