Print Marketing Needed a Makeover, But It Got a Revolution

Print advertising is one of the oldest marketing channels, and it still carries a surprising amount of influence with customers. People trust what they can hold in their hands. Yet as digital and connected TV evolved, print fell behind—not because audiences abandoned it, but because it failed to innovate and offer the data modern marketers need.

Why print lost ground

Video and digital platforms surged ahead by offering rich storytelling and detailed measurement. Print, by contrast, lacked interactions, feedback, and attribution. Without visibility into performance, marketers shifted budgets toward channels that could prove ROI and justify spend.

Trust and engagement were never the problem

Research consistently shows that consumers trust print advertising more than many other formats and that direct mail often achieves strong open and response rates. The channel’s weakness was never impact; it was intelligence.

Introducing a new kind of print experience

Marc reimagines print by blending three strengths: the credibility of print, the engagement of video, and the measurability of digital. Marc connected video brochures put all three into a single physical piece that recipients can hold, open, and interact with.

IoT-powered analytics for print campaigns

Through IoT technology, Marc campaigns can track opens, location, timing, re-engagement, and more. Marketers finally gain first-party behavioral data from a channel that used to be blind—closing the loop between sending a brochure and understanding how it performed.

From makeover to revolution

Instead of minor tweaks, Marc delivers a fundamental change: print is no longer static or unmeasured. It becomes a data-rich, video-enabled experience that earns trust like traditional print while performing like a modern digital channel.