Every ABM program claims to be personalized, but much of what passes for “personalization” is little...
Content Hub
Discover how measurable direct mail is transforming modern marketing. MARC’s content hub delivers data-driven insights, attribution strategies, and engagement analytics that help marketers prove ROI and outperform traditional channels. Explore guides, benchmarks, and real-world frameworks built from thousands of measurable video brochure interactions.
Account-based marketing is built on a simple but demanding premise: when you focus on the accounts t...
Marketing teams have obsessively studied digital video for over a decade. Every platform has dashboa...
Digital advertising has reached a strange inflection point. On paper, it offers everything marketers...
Marketers love dashboards—but only when the data inside them is actionable. One of the biggest advan...
Direct mail has always been judged by blunt end results: responses, redemptions, calls, or form fill...
In a world obsessed with clicks, likes, and impressions, it’s easy to assume that print has been lef...
Print advertising is one of the oldest marketing channels, and it still carries a surprising amount ...
Digital marketing reshaped the industry by bringing targeting and measurement to channels that used ...